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May 3, 2001

EA:A Word From Marketing

The following was posted to the Team Comments page on the Ultima Online Web site:

A Word From Marketing

As UO nears its fourth birthday, which is an amazing feat for a game that was only supposed to last one year and garner less than 50,000 players, we are focusing more on what got us to this point and how we can keep the game exciting for another four years (at least!). Specifically, we are thinking about what our players want from us as a committed company and how we can keep both the in-game and community experience thriving.

To that end, we are looking to conduct a number of focus groups and online surveys this year, and solicit the feedback from our players on what their needs are within a number of areas - so look for those in your email box if you have opt-in status. We understand that some players have felt that their feedback has gone unheard, but the truth is that it is more likely used much more than you might think! We do hear and implement individual player feedback, but often in a subtle way that integrates other ideas as well. We also want to bring our community more into the forefront of our thoughts and deeds by re-invigorating the website, and adding some new promotional content, thereby providing opportunities for our players to have some fun while visiting the site and maybe win some UO goodies as well. Additionally, we are looking at ways to promote exciting events and player stories within and across shards, as well as enhance our tips and tricks related information to enable more of you to gain insight on how to prosper in Britannia.

Finally, we are considering hosting another UO World Faire. There was a strong turnout last year and we received a lot of great feedback on how to improve on the original model. It is not a “sure thing” but we are keeping our fingers crossed that we can make it happen. So, if you have any thoughts on the Fan Event front, be sure to bring them up on the UO Fan Events and Luncheons or the Discussions Board; we would love to hear them.

Our goal this year is to focus on our most valuable asset - You, our customer. So, don’t be shy - use the Boards and let us know how we can improve your game-play experience and your website experience. And, when and if you meet us at the Fan Event, hey, maybe we can sip some ale and you can tell us how we're doing!

The Marketing Dept.
Ultima Online

Posted by Nobody at May 3, 2001 6:12 PM

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